Happy customers are a gold mine:  

• Customers will pay as much as 18% more for good customer service. 
• 49% of buyers have said that they made impulse purchases after receiving a more personalized experience.  
• Businesses that earn $1 billion annually can expect to earn an additional $700 million within 3 years of investing in customer experience. 

This blog has mentioned 7 classic tips to easily create happy customers, regardless of your business size and type. Some might not be news to you; however, it’s always good to brush up on the basics. 

Have a clear vision and share it with everyone

 

Regardless of your organization’s size, all the members need to be on the same page when it comes to the short-term and long-term goals of the organization. As a leader, you must articulate the company goal and ensure that it remains the underlying driving force of all your employees and associates. 

Be people-centric 

 

Amazon has always branded itself as a people-centric company, and it’s apparent in the way it operates. One of the major reasons for Amazon’s success is because it keeps its customers first. Being people-centric means to be empathetic and skillful enough first to understand the needs and wants of the customers and then fulfill them. You can also find a solution for people and help them the way they thought they would never be helped. 

Respect your customer’s time and efforts

It’s imperative to ensure that the end-to-end journey of your customers is quick and seamless. More so for non-digital or digital businesses. For instance, banks, hospitals, automotive, restaurants, retail shops, etc., have to ensure that no queues are formed, no customer has to wait unnecessarily. Therefore, deploy queue management systems, ticketing systems, or visitor management systems to save your customers time. Also, these systems aid you with features like appointment booking, giving tickets, virtual queuing, and more to save effort. 

Stay relevant to the times

 

Kodak refused to adapt to digital cameras, Blockbuster lost to Netflix’s hyper-personalization, and Nokia took too long to make a smartphone. But, as a business person, you should always watch what’s in the wind and latch on to it. For instance, if you’re in a business that can’t go fully online — create awesome phygital experiences. The point is you can’t have a business that doesn’t use technology to make things easier for the customer! 

Invest in technology

To create such phygital experiences as mentioned above, you’ll have to invest in technologies like Custom Relationship Management (CRM) software, Queue Management software, visitor management software, Point of Sale (POS) software, and more. Investing in these technologies will only reap massive yields in both the short and long term. Delaying digitalization of your business will only be helpful to your fellow competitors. 

Educate and train your employees

 

First, you will have to educate your employees on the benefits of the new technologies or methodologies you’re bringing to the table. Don’t be surprised if you see some reluctance in your employees. When you have new technological interventions in place, it is important to offer proper training to all your employees. Carry out refresher training programs to retrain them and educate them about the new technologies you bring in place.  

Ask for feedback

 

The best thing is always to know how you’re doing. So always actively ask for customer feedback across various touchpoints. Here are some scores and surveys you can use:  

NPS: Net Promoter Score to see how many customers will refer your business to others.  

CSAT: Customer Satisfaction Score to see how many customers are satisfied.  

CES: Customer Effort Score to see how easy it was for customers 

We hope you found this quick recipe to create happy customers, insightful.  

For the time being, interacting with virtual humans is a way to go as it helps people feel less isolated in their own houses.